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If you have different sources of traffic and want to know what is better, you should use keywords.
Let's say you have two different pages where you want to promote our site (example.com/page1.html and example.com/page2.html), and you want to know what page generates more sales.
All you need to do is to include special "keyword" parameter in affiliate link, eg.:
When user clicks on affiliate link, we will extract "keyword" parameter from affiliate URL and calculate what "keyword" generates more clicks and sales.